Comments for 9 INCH MARKETING

Comment on How do you measure an impression? by How do you measure an impression? «

How do you measure an impression? « — Wed, 09 Nov 2011 15:10:59 +0000

[...] just read this article about measuring the value of an impression. [...]

Comment on SmashZone at the US Open by A Day at the Open

A Day at the Open — Sun, 04 Sep 2011 18:11:09 +0000

[...] Smash Zone – As a kid, my brother and I would frequent this part of the US Open. It allows for kids to [...]

Comment on What John Hughes taught us about marketing? by tamala75

tamala75 — Fri, 19 Aug 2011 13:48:43 +0000

Great article, Danke Schoen!

Comment on YouTube Video for ‘Marketing Lagniappe – In Search of Your Purple Goldfish’ and ‘The Purple Goldfish Project’ by Emily Binder ♞ (@emilybinder)

Emily Binder ♞ (@emilybinder) — Sun, 14 Aug 2011 00:30:25 +0000

Lou Mitchell’s is a beloved Chicago establishment with 85 years of success and one highly memorable lagniappe: Milk Duds while you wait in line to be seated for breakfast made with real eggs and only fresh ingredients.

“The fun part of Lou Mitchell’s magic formula was added one day in 1958. Since that day, millions of donut holes to all and boxes of milk duds to the ladies and children have been given out.”

Comment on ‘The Gift’ by What is lagniappe? A word worth traveling to New Orleans to get – Chapter 3

Sun, 07 Aug 2011 19:48:34 +0000

[...] that explains how brands can benefit by giving consumers just a little bit extra (read about it here). As I was reading “My life,” a blog by my friend and colleague Anastasia Wylie, she made [...]

Comment on Wells Fargo’s marketing lagniappe gets them an ‘attaboy’ by What’s Your Purple Goldfish? An introduction

What’s Your Purple Goldfish? An introduction — Sun, 31 Jul 2011 15:00:44 +0000

[...] September 2009 I wrote a post highlighting Wells Fargo and a concept called ‘marketing lagniappe’. That post would be the spark plug that ignited my passion for the concept and the impetus for [...]

Comment on ‘The Gift’ by What’s Your Purple Goldfish? An introduction

What’s Your Purple Goldfish? An introduction — Sun, 31 Jul 2011 14:57:54 +0000

[...] given the goal of winning the heart of your customer. My first dedicated post was about the concept of lagniappe. Each time I posted I included a small section called ‘Today’s Lagniappe’ where I provided [...]

Comment on AUTHOR by How soon is now? » Blog Archive » Marketing Lagniappe with a side of curly fries

Fri, 27 May 2011 00:41:37 +0000

[...] Stan Phelps talks a lot about a little thing with a tricky name: Lagniappe. It’s a fantastic concept that explains how brands can benefit by giving consumers just a little bit extra (read about it here). As I was reading “My life,” a blog by my friend and colleague Anastasia Wylie, she made reference, via a Jason Mraz song, to one of my all-time favorite lagniappes. [...]

Comment on YouTube Video for ‘Marketing Lagniappe – In Search of Your Purple Goldfish’ and ‘The Purple Goldfish Project’ by Stan Phelps

Stan Phelps — Sat, 16 Apr 2011 23:15:49 +0000

Thanks Peter. Great example. I just added it to the Purple Goldfish Project.

Comment on AUTHOR by Does Size Really Matter? « Performance Perspectives

Does Size Really Matter? « Performance Perspectives — Wed, 13 Apr 2011 14:12:32 +0000

[...] and significant positive experiences (pure, but perhaps unexpected, delight- or what my friend Stan Phelp’s at “9 Inch Marketing” (no relationship to the title of this post!!!) likes to call [...]