ABOUT 9″
9 inches is the average distance between the brain and the heart
Any marketer or brand worth their salt is continuously engaged on a quest to win the minds and ultimately the hearts of their target audience.
The tagline from this ad from Virgin Atlantic represents my ‘brand promise’ for this blog:
My quest (like Virgin Atlantic) is to invite you to join on the journey as I aim to uncover how brands can effectively travel to the heart via a sensory approach to integrated marketing. I will also examine how today’s marketer bridges the gap between traditional and social media.
Oh . . . and I plan to have a fun time doing it.
I invite you to join me on the journey. Click here to subscribe by e-mail
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The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience.
The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.
Truly excellent site. All the best in your marketing quest.
Please let me know how you got it started.
I tried to “Subscribe to feed”, but got a page of code I couldn’t understand.
Thanks John. Still working on the kinks for subscribing in a reader or via e-mail. Very easy to get started on wordpress.com. You might consider using it as a vehicle for ‘Good Giving’.
Mister Phelps — What is up pal!? I hope this finds you and your fam well! I checked out your latest blog update thru the linkedin notification and wanted to check in with you!
I hope the HoliDaze left you all with plenty of lagniappe
Diggin the blog here bud. Great info and insights!
We’ll have to figure out a time to get together – I know we keep saying it! Let’s do it!