YouTube Video for ‘Marketing Lagniappe – In Search of Your Purple Goldfish’ and ‘The Purple Goldfish Project’
December 22, 2009
I just posted a YouTube video @ marketinglagniappe.com to highlight the upcoming book and promote ‘The Purple Goldfish Project’.
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The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience.
The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.
Great use of analogy, which is pure manna to the marketing gods. Very well explained and strong messages. Looking forward to reading the book. And yeah, I’m sending him a Purple Goldfish.
Very nice Stan!! Excellent concept and definitely something marketers should be doing. Digging up a Purple Goldfish for you as well!!
I love your ideas. I am a chiropractor – I am racking my brain – searching for a lagniappe for my business. Any thoughts? Can wait to get the book.
It is not WHAT you give but HOW it is given….
very nice Stan – I think I have an excellent purple goldfish here at LOTUS
Thanks Mike. Interested to hear your example of marketing lagniappe. What’s the signature little extra at Lotus?
Looking forward to reading the book, sounds great! There is a restaurant that we go to in Livingston, NJ called Panevino. They make the best Iced Tea. It is combined with orange tea and flavorings that make it special, and of course you can drink all you care too. It is very simple, but they are known for it, and it is an “unexpected gift” when you order an iced tea!
Thanks Peter. Great example. I just added it to the Purple Goldfish Project.
Lou Mitchell’s is a beloved Chicago establishment with 85 years of success and one highly memorable lagniappe: Milk Duds while you wait in line to be seated for breakfast made with real eggs and only fresh ingredients.
“The fun part of Lou Mitchell’s magic formula was added one day in 1958. Since that day, millions of donut holes to all and boxes of milk duds to the ladies and children have been given out.”