PROJECT PURPLE GOLDFISH

Check out my one minute video.  I need your help to spread the word.

I’m desperately seeking a purple goldfish. . .

I’m in search of 1001 Examples of Marketing Lagniappe for the book, Marketing Lagniappe In Search of Your Purple Goldfish.

A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a little something extra to the customer experience.

Here are the basic ingredients of a purple goldfish: Unexpected, Relevant, Unique and Authentic.

4 examples / thought starters:

1.  Southwest Airlines – Grab you bag . . its on. Southwest doesnt charge for bags

2.  TD Bank – TD Bank has a penny arcade in their lobby, a free service to all who want to exchange coins

3. Five Guys Burgers and Fries – Free peanuts while you wait and extra fries with your order (lots of them)

4.  Stew Leonards – Buy $100 or more of groceries, the register MOOs and you get a free ice cream or coffee

REWARD: For each of the first 1,001 examples of lagniappe I will donate a can of non-perishable food to the Thomas Merton Center. The Merton Center is a soup kitchen in Bridgeport, CT that provides not only provides food, but other programs that help people move out of poverty to become self sufficient.

In addition each Purple Goldfish example will be featured on marketinglagniappe.com and the best examples will be featured in my upcoming book.

2 easy ways to contribute:

e-mail me your Purple Goldfish to stan [at] 9inchmarketing.com
or
write a comment on the Purple Goldfish Project page by going to www.marketinglagniappe.com

Bonus: If your purple goldfish makes it into the book in 2010 . . . you will receive a complimentary signed copy.

Today’s Lagniappe (a little something extra) – YouTube fact: It is estimated that 20 hours of new videos are uploaded to the site every minute.