PR Workbench
I had the opportunity to meet Jack Monson during my trip to PRSA International. Jack writes a blog called PR Workbench where he explores how the worlds of technology and public relations are intersecting.
It’s a small world as the company that Jack works for is based out of my hometown of Norwalk, CT. eNR Services helps communications, marketing and PR pro’s improve their performance via technology solutions.
Jack and I were talking at the conference about marketing lagniappe. He told me a great story which I will feature on marketinglagniappe.com as part of the Purple Goldfish Project: 1001 Examples of Lagniappe.
Today’s Lagniappe (a little something extra)
One of the cool tools that Jack showed involved the AP. Essentially the AP Planner is a business intelligence tool that leverages the resources of The Associated Press. Here is a cool fact about the AP. It was formed in the 1840’s by 5 New York newspapers in an effort to share incoming reports from the Mexican-American War.
Obscure fact: The first AP news correspondent to be killed while reporting the news was Mark Kellogg. Kellogg was a stringer covering the Battle of Little Bighorn. His final dispatch, “I go with Custer and will be at the death”.
The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience.
The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.
