MISSING: Have you seen me?

IN SEARCH OF A PURPLE GOLDFISH

The Purple Goldfish Project:

I need your help.  I’m desperately seeking a purple goldfish.  I’m in search of 1001 Examples of Marketing Lagniappe for my upcoming book, Marketing Lagniappe – In Search of Your Purple Goldfish.

A marketing lagniappe,  i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’ for the consumer.  Here are the basic ingredients of a purple goldfish: Unexpected, Relevant, Unique and Authentic.  Here a four examples / thought starters:

• Southwest Airlines – Grab you bag . . it’s on.  Southwest doesn’t charge for bags
• TD Bank – TD Bank has a penny arcade in their lobby, a free service to all who want to exchange coins
• Five Guys Burgers and Fries – Free peanuts while you wait and extra fries with your order (lots of them)
• Stew Leonard’s – Buy $100 or more of groceries and you get a free ice cream or coffee

REWARD – For each of the first 1001 examples of lagniappe I will donate a can of non-perishable food to the Thomas Merton Center.  The Merton Center is a soup kitchen in Bridgeport, CT that provides not only provides food, but other programs that help people move out of poverty to become self sufficient.

In addition – each Purple Goldfish example will be featured on the website and the best examples will be featured in my upcoming book.

3 easy ways to contribute:

• e-mail me your Purple Goldfish to stan@9inchmarketing.com
• write a comment on this blogpost including your Purple Goldfish
• go to the Purple Goldfish Project page on marketinglagniappe.com by clicking here

Today’s Lagniappe – (a little something extra) Bonus:  If your ‘purple goldfish’ makes it into the book in 2010 . . . you will get a complimentary signed copy.