MISSING: Have you seen me?
IN SEARCH OF A PURPLE GOLDFISH
The Purple Goldfish Project:
I need your help. I’m desperately seeking a purple goldfish. I’m in search of 1001 Examples of Marketing Lagniappe for my upcoming book, Marketing Lagniappe – In Search of Your Purple Goldfish.
A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’ for the consumer. Here are the basic ingredients of a purple goldfish: Unexpected, Relevant, Unique and Authentic. Here a four examples / thought starters:
- Southwest Airlines – Grab you bag . . it’s on. Southwest doesn’t charge for bags
- TD Bank – TD Bank has a penny arcade in their lobby, a free service to all who want to exchange coins
- Five Guys Burgers and Fries – Free peanuts while you wait and extra fries with your order (lots of them)
- Stew Leonard’s – Buy $100 or more of groceries and you get a free ice cream or coffee
REWARD – For each of the first 1001 examples of lagniappe I will donate a can of non-perishable food to the Thomas Merton Center. The Merton Center is a soup kitchen in Bridgeport, CT that provides not only provides food, but other programs that help people move out of poverty to become self sufficient.
In addition – each Purple Goldfish example will be featured on the website and the best examples will be featured in my upcoming book.
3 easy ways to contribute:
- e-mail me your Purple Goldfish to stan@9inchmarketing.com
- write a comment on this blogpost including your Purple Goldfish
- go to the Purple Goldfish Project page on marketinglagniappe.com by clicking here
Today’s Lagniappe – (a little something extra) Bonus: If your ‘purple goldfish’ makes it into the book in 2010 . . . you will get a complimentary signed copy.
The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience.
The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.
Disney gives you free admission to one of its theme parks on your birthday.
Zappos upgrades your delivery to next day at no cost to you.
The stuffed whale that hides at Trader Joe’s. If you find him, your child gets a treat out of a treasure box. Then you get to rehide him. My kids love to go to Trader Joe’s to find the stuffed animal. It keeps them entertained while shopping. Hint: He spends a lot of time in the snack food isle.