Book’em Danno
October 25, 2009
I shared a new goal this new goal with my friends and family this week:
“I will write a book on ‘Marketing Lagniappe’ by March 1, 2010″
Here is the premise of the book:
The book in a nutshell is that 90+% of marketing is in the traditional funnel
whether its the old guard ‘outbound interruption model’ or the updated ‘inbound enticement model’. Marketing Lagniappe deals with the vital 1% who make it through the funnel and actually purchase your product or service. It aims to answer two questions: How do you get them to be a repeat customer and more importantly how leverage word of mouth/mouse for your customers to reach back to the folks in the funnel?
I will be blogging at http://marketinglagniappe.com as I write the book.
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2 Comments
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The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience.
The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.
a really smart premise for a book, and if it’s half as interesting and valuable as your blog is to me and (and my clients) it’s going to be a hit.
Looking forward to it!