Marketing Lagniappe – “In Search of Your Purple Goldfish”
September 29, 2009
I just successfully downloaded my first presentation onto Slideshare. It’s a slideshow entitled: Marketing Lagniappe – “In Search of Your Purple Goldfish”.
[Note: If you watch the slideshow, plan on manually advancing each slide by clicking the PLAY button to the right of the green PLAY button]
Here is an outline of the slideshow:
- 5 reasons you need to consider lagniappe
- The pronunciation and origin of the word ‘lagniappe’
- The two definitions of lagniappe
- What is a purple goldfish?
- The 4 factors that determine the growth of a goldfish
- The 4 ingredients of lagniappe
- Five companies that are getting it right
- The V4 principle and the power of ‘word of mouse’
- The 2 benefits of lagniappe
- Where to get started?
Any good examples of lagniappe out there? What other companies are doing it right? I look forward to hearing your thoughts.
Today’s Lagniappe (a little something extra) - Goldfish joke
A goldfish walks into a bar. Bartender says, “What will you have”. The goldfish steps up and says in a slow creaky voice, “WAAA-TER”
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