Two for Tuesday: Marketing Interactions and Online Marketing

Here is the second post in a series called, ‘Sharp Points – 2 for Tuesday’.

The idea behind ‘Sharp Points’ is to highlight two blogs from the Junta42 list of top content marketing blogs.  This week we’ll tackle #3 and #4 on the list:

#3. Marketing Interactions – Ardath Albee authors ‘Marketing Interactions’.  She is an expert B2B marketing strategist.  The blog discusses how to increase and quantify marketing effectiveness through interactive e-marketing strategies.  The key to an effective strategy is the creation of compelling content.

Sharp point to share: Ardath wrote a post a few weeks ago highlighting the importance of storytelling.  She was one of 40 contributors in an eBook on the subject:

“Mostly I think the reason is the control people are exercising over selecting what information they spend their time with. There are more choices than ever before, people are busier with limited time, so why would they choose to spend that time on things that don’t meet their needs? The more personalized and relevant information is to the person presented with it, the more engagement is possible. Storytelling is in our genes.” — Ardath Albee

#4. Online Marketing Blog - Online Marketing is TopRank’s internet marketing blog on the shape shifting intersection of social media, digital public relations and search engine marketing.  Headed up by Lee Odden and hailing from the great state of Minnesota, the blog dates back to 2003.

Sharp Point to share – Here is a great post on 16 Rules for social media optimization from Top Rank’s Adam Singer.  Adam revisits the original 2006 post.  Here is just one of the many sharp points:

#1 – Increase Your Linkability

“This is the first and most important priority for websites. Many sites are “static” – meaning they are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the linkability of the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.”

Today’s Lagniappe (a little something extra)  - Today I turn the big 4-0.  Turns out I’m not alone.  Whew!!!

Check out my fellow alums in the Class of ’69: