50 marketing axioms

An axiom is a proposition that is not proved, but is considered to be self evident. Therefore, its truth is taken for granted, serving as a starting point for deducing other truths.

9 INCH AXIOMS are the premises that my posts are based on.  Click here to see #1 through #40.  Here are axioms #41 to #50:

41. LOCATION, LOCATION, LOCATION | ‘Picking the right location for an event is absolutely critical’

[My first attaboy awarded to Hendricks Gin.  Superb case study on the importance of location]

42. EXPERIENTIAL MARKETING | ‘Experiential can be one of the most powerful forms of marketing through the power of engagement’

[Lessons from Jimi Hendrix on the importance of experiential marketing]

43. VALUE | ‘Price is a relative thing.  Value is the real barometer affecting purchase intent’

[Talking coupons and the importance of driving value.  Good old school case study from Coca Cola.]

44. VALUE OF IMPRESSIONS | ‘All impressions are not created equal.  You need to look at the length and the quality to gauge overall effectiveness’

[Matrix that measures length and quality of an impression with various forms of marketing]

45. BE TOP OF MIND | ‘Don’t let your prospects or customers forget about you.  Out of sight = Out of mind’

[A tribute to John Hughes and a fun quiz that will test your 80's teen movie knowledge]

46. K.I.S.S METHOD | ‘Don’t overthink the customer experience. Keep It Simple Stupid by delivering a great product.  Bells and whistles can be distracting and annoying’

[An attaboy for FIVE GUYS Burgers & Fries.  Some strong marketing takeaways]

47. MEETING EXPECTATIONS | ‘Sorry kids . . .the 3 biggest myths are Santa Claus, the Easter Bunny and Meeting Expectations’

[There is no such thing as meeting expectations . . . you either exceed or you fall short]

48. CHALLENGING STRENGTH | ‘Sometimes the best way to challenge a competitor is to directly attack their main strength’

[Discussing Allstate vs. Geico and the issue of savings]

49. COMMITMENT TO LEARNING | ‘In life you should always be committed to learning.  When you are green, you are growing . . . Once you are ripe, you start to rot!’

[Discussing Inbound Marketing University]

50. GUARANTEES | ‘Standing behind your product and service with a 100% money back guarantee speaks volumes about your commitment to quality and customer satisfaction’

[A few priceless marketing takeaways from L.L. Bean]

Today’s Lagniappe (a little something extra)  - Trivia:  What are the only two sports where it is illegal to play left handed?  (Answer in the first comment)

First time seeing 9 inches?  Click here to subscribe via e-mail to the blog