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  The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience. The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.

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• 9" Stats

  • 22,138 inches

• 9″ ATTABOYS

• 9″ Article: 2009 PMA Conference

  

• PODCAST: What is integrated marketing all about?

  

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• Recent Posts

  • YouTube Video for ‘Marketing Lagniappe – In Search of Your Purple Goldfish’ and ‘The Purple Goldfish Project’
  • www.marketinglagniappe.com is born
  • Project Purple Goldfish Update
  • Junta 42 Top 42 Content Marketing Blogs
  • PROJECT: Purple Goldfish . . an update
  • Two for Tuesday: Marketing with Meaning and PR 2.0
  • PROJECT PURPLE GOLDFISH
  • MISSING: Have you seen me?
  • PR Workbench

• Recent Comments

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  	One Curly Fry and Ca… on ‘The Gift’
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• Twitter: @9INCHmarketing

  • RT @customerthink Yes, Virginia, There Is A Return On Customer Experience Investments http://bt.io/ESwX 10 minutes ago
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• Blogroll

  • 9 INCH MARKETING
  • Beyond Madison Avenue
  • Big Fat Marketing Blog
  • Brand Autopsy
  • Church of the Customer
  • Conversation Agent
  • Drew’s Marketing Minute
  • Drifty\’s Wings
  • Duct Tape Marketing
  • Experiential Marketing 2.0
  • EYECUBE
  • Groundswell
  • Harte of Marketing
  • Influential Marketing
  • Jaffe Juice
  • Junta42
  • Logic + Emotion
  • Managing the Gray
  • Marketing Pilgrim
  • Marketing Profs
  • Marketing with Meaning
  • Micro Persuasion
  • Never Eat Alone
  • PR 2.0
  • PR Workbench
  • PR-Squared
  • RepMan
  • Seth Godin’s Blog
  • Social Media Explorer
  • Sports Marketing & PR Roundup
  • Sports Marketing Guy
  • Synergy 101
  • Viral Garden
  • Weather Pattern
  • [Chris Brogan]

• Pages

  • AUTHOR
  • 9″ AXIOMS
  • ABOUT 9″
  • DISCLAIMER

• Calendar

  February 2010

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  8	9	10	11	12	13	14
  15	16	17	18	19	20	21
  22	23	24	25	26	27	28

• Greatest HIts: Top 9" Posts

  • 9" AXIOMS
  • To interrupt or to entice . . . that is the question? Push vs. Pull marketing
  • 50 marketing axioms
  • Is Value the New Black?
  • NLP in marketing and the power of VAK
  • 'Dollars and sense'
  • Allstate challenges GEICO to a SAVINGS showdown
  • Differentiate . . . do it or die
  • Top 10 Reasons why Stew Leonard's gets an 'attaboy'

• Categories

  • 2 For Tuesday – Sharp Points
  • 9 inch axiom
  • Advertising
  • Attaboy = New Rope
  • Experiential Marketing
  • Grassroots
  • Inbound Marketing
  • integrated marketing
  • Integration
  • Lagniappe
  • Meaningful Relevance
  • Online
  • PR Stunts
  • Product Launches
  • Retail Promotions
  • Sampling
  • Social Media
  • sponsorship activation
  • Word of Mouth

• Archives

  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008

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