Inbound Marketing University . . . I am certifiable
9 INCH AXIOM: Commitment to learning
“In life you should always be committed to learning. When you are green, you are growing . . . Once you are ripe, you start to rot!”
A few weeks ago I completed the curriculum for the Inbound Marketing University (IMU). The course consisted of 12 one hour webinars, a review and an exam.
It was fun putting on my student hat again. The folks at Hubspot and their partners in IMU put together a star studded faculty.
I received notice last week that I passed the exam with high marks and I am now certified as a inbound marketing professional. Hubspot sent me a link to download my PDF certificate and I also have a cool badge which I’ll showcase on the blog.
I’m intrigued by inbound marketing or as I referred to it in a post a few months ago as PULL MARKETING. This image is by far my favorite image on my blog. A huge hat tip to Gary Larson.
Today’s Lagniappe (a little something extra) – Hubspot
I have to give a huge attaboy to Hubspot. If you are going to own the inbound marketing space, then you better be exemplary in terms of optimizing your site, owning relevant keywords, pumping out relevant linkworthy content (blog/podcast/white papers), generating boatloads of leads via landing pages and most importantly qualifying and nurturing those leads.
Hubspot kicks butt on all of the above. Probably the thing I was most impressed with was their Website Grader (click here to check it out and get your website grade).
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The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience.
The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.
Congrats Stan, and welcome to the IMU club!
Nice summery of the program. I’m sending you one of your “attaboy’s” for a nice job on the IMU framing job! BTW, I also added a nice little description of the excellent job Hubspot did in putting together the InBound Marketing University on my site and you can see it at http://www.elektrik.com/inbound_online_marketing_consultant.html although now you’ve made me feel bad that I didn’t even put my certificate up.
Talk to you on Twitter (@Mrktgeek) or LinkedIn!
Thanks Rena. Love the look of Electrik Ink site. Nice description of what inbound marketing is.
I look forward to staying in touch.
Best,
Stan
@9inchmarketing
Congrats Stan! Haven you started applying what you learned? I’m curious to know how it will impact your blog and all your endeavors…
Patricia,
I’ve applied some of the principles in places this summer. This fall it will be a concerted effort against a well defined plan.
I highly recommend the course.
Best,
Stan