Burger King: Yellow Card or Goal?
Earlier this year the WNBA’s Phoenix Mercury signed a jersey deal with LifeLock. The practice of selling this type of sponsorship is the norm outside of America.
Last week I came across a blogpost that discussed an interesting angle on the jersey sponsorship. It was with one the top Spanish La Liga soccer teams Getafe and Burger King.
A innovative move by the folks at Burger King. In addition to the logo on the front of the jersey, Burger King has printed the King on the underside. When a player score they can pull the jersey over their head to reveal his highness.
You have to give BK some style points for coming up with some unique real estate for their logo. It certainly created a buzz about the sponsorship. They even went the extra step to print out instructions to drive home the proper technique.
So – what are your thoughts? Take the poll:
Today’s Lagniappe (a little something extra) - Hungry Jack’s
Burger King was founded in Miami in the 1950′s. It can be found around the world with the exception of Australia. Turns out the name was already taken when the King showed up in OZ. They opened the chain under the name of Hungry Jack’s. There is over 300 today. Move over Whopper . . . my favorite on their menu is called the ‘Aussie Burger’. This burger is based on the traditional Australian fish and chips shop favorite, including fried egg, bacon, onion, and beetroot, with the traditional meat, lettuce, and tomato. MMM . . . good.
First time seeing 9 inches? Click here to subscribe via e-mail to the blog
The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience.
The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.
Received a good question. What is a beetroot? Its Australian for beet. The Aussie burger comes with a fat sliced piece of beetroot (similar to a thick tomato slice).