How do you measure an impression?
9 INCH AXIOM – Value of Impressions
‘All impressions are not created equal. You need to look at the length and the quality to gauge overall effectiveness’
Ever since I was in college I began the habit of trying to spend time individually with my parents. For example I would seek out opportunities during long car rides to make the trip with either my Mom or Dad. We used to have an ongoing joke that we called it ‘quality time’. During those times we’d spend time chatting about everything under the sun.
In my Jimi Hendrix post last week I introduced the premise that ‘all impressions are not created equal’. It made me think about the concept of ‘quality time’ and how that relates to the value of an impression. I developed the following matrix:
Quality and Time
Quality – How engaged is your consumer? Are you reaching your exact target or is their waste?
Time – What’s the length of the engagement? Are they interested or are you interrupting them?
What are your thoughts on the matrix? Missing anything . . . do you agree on the placement of each medium?
Today’s Lagniappe (a little something extra)
- Credit: exacttarget.com
Here is a great graph and blogpost on personalization from Marketing with Meaning.
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The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience.
The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.
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