Comments on: Is Value the New Black? http://9inchmarketing.com/2009/08/04/value-the-new-black/ Fri, 18 May 2012 15:10:25 +0000 hourly 1 http://wordpress.com/ By: Mary Ann http://9inchmarketing.com/2009/08/04/value-the-new-black/#comment-597 Mon, 12 Oct 2009 11:45:10 +0000 http://9inchmarketing.com/?p=1475#comment-597 Aaaagghh….the “leave a comment” is sssoo obvious….how could I have missed it….
interesting recession marketing piece….and always love the lagniappes.

]]> By: Value is the New Black, part deux « 9 INCH MARKETING http://9inchmarketing.com/2009/08/04/value-the-new-black/#comment-587 Thu, 08 Oct 2009 02:47:19 +0000 http://9inchmarketing.com/?p=1475#comment-587 [...] 7, 2009 · Leave a Comment A couple of months ago I posted on the concept that ‘value is becoming the new black’.  There is now a study out by Penn, Schoen & Berland Associates, also proclaiming that [...]

]]> By: 5 Ways To Show Your Value In Your Marketing http://9inchmarketing.com/2009/08/04/value-the-new-black/#comment-472 Mon, 31 Aug 2009 08:04:53 +0000 http://9inchmarketing.com/?p=1475#comment-472 [...] But the pundits and legal bloggers are missing a crucial element, and it all begs the question.  How does a consumer of legal services actually know in advance whether they’re being charged a fair fee?  You guessed right, gentle reader – the answer is in the way your market your law firm.  In fact, fellow blogger Stan Phelps discusses this in his recent post, Is Value The New Black? [...]

]]> By: 9 INCH MARKETING http://9inchmarketing.com/2009/08/04/value-the-new-black/#comment-393 Thu, 06 Aug 2009 01:09:14 +0000 http://9inchmarketing.com/?p=1475#comment-393 Couple of good comments I received from a friend via e-mail:

Regarding your blogpost today….couple thoughts on the topic of
“value”.

1. Make your “proposition” MEANINGFUL to your constituents and you won’t
sound cheap…I think Wal-Mart has done a great job. How does a company
who’s approach is “Everyday Low Prices” put a top spin on why you should
come in? “Save Money. Live Better.” (and they kept it SIMPLE)

2. Love your thought about price versus value. When I was buying my
first house, and we were debating all the facets of what’s good and bad
and right and wrong with each house we saw, I heard this from an old
time realtor…”There’s only ONE THING wrong with EVERY house. The
price.” In other words, you wouldn’t even look at the 2 BR 1 BTH on the
railroad tracks (too small, too noisy) priced at $600k. But maybe it
would look pretty good, if say, it were priced at $350k (we can put on
an addition! we used to live with NYC noise!).

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