9 INCH MARKETING receives the #28 ranking on the Junta42 list of Top Marketing Content blogs

9 INCH Marketing ranks #28 on the list of Top Marketing Content Blogs

The Junta42 Top Content Marketing Blogs list highlights the best bloggers on the web discussing content marketing. Each blog on the list has been rated by Junta42′s expert staff in terms of content strength, depth, regularity and, to a very small extent, popularity.

The backstory on the List according to Junta42:

Content marketing is all about the creation of great, story-form content (delivered through any channel) that ultimately influences someone to buy your product, take an action, or believe in a cause.

We began with a list of nearly 300 blogs through nominations and known content marketing-related blogs (the initial 2007 rankings contained 81 blogs).  

We rated each on the following factors.

* The number of posts in last quarter that pertained to a content marketing topic. Those posting on 3 or more days per week received the highest number of points.

* Substantiveness of Posts. Here we worked to weed out posts that fell short of adding value to the collective body of knowledge about content marketing. For example, blogs that simply linked to other blogs or articles without adding new information, perspectives or ideas to the commentary received lower scores than did blogs that consistently delivered unique ideas, thoughtful insights, deep coverage, rich media and the like – you know, high-value content – to the community.

*Google PageRank. (All blogs were checked on the same day.)

Thanks to Joe Pulizzi and the staff at Junta42.  9 INCH MARKETING is honored to be part of the list.

Today’s Lagniappe – an etymology and a definition of content marketing

Etymology of the name Junta42 – I was intrigued by name back in March when I downloaded Junta’s free white paper on Content Marketing.  Here is the explanation courtesy of Joe Pulizzi:

Our most popular question by far. Junta (pronounced juhn-tah by us, with apologies to the traditional pronunciation) is defined by dictionary.com as “a small group ruling a country immediately after a coup d’état and before a legally constituted government has been instituted.” That’s where we are in today’s marketing environment. It’s the Wild, Wild West, baby. A marketing revolution is taking place. Junta42 is just here to bring a little organization to town. For more about our unique name, check out this video.

The “42” you ask? Forty-two is the answer to “The Ultimate Question of Life, the Universe and Everything” in the book (not the movie) Hitchhiker’s Guide to the Galaxy, by Douglas Adams. For more about the number 42, go to http://www.squidoo.com/42.

Content Marketing – Here is the definition according to Junta42:

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.