Story based vs. positioning based . . . The rise of narrative marketing » david arquette bar hunger

• Search

• Welcome to the 9″ Blog

  The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience. The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.

• Subscribe via email

  
  

  

• Where I work:

  

• Connect with me on

  
  
  

  

• 9" Stats

  • 22,138 inches

• 9″ ATTABOYS

• 9″ Article: 2009 PMA Conference

  

• PODCAST: What is integrated marketing all about?

  

• 9″ Badges

  

• Recent Posts

  • YouTube Video for ‘Marketing Lagniappe – In Search of Your Purple Goldfish’ and ‘The Purple Goldfish Project’
  • www.marketinglagniappe.com is born
  • Project Purple Goldfish Update
  • Junta 42 Top 42 Content Marketing Blogs
  • PROJECT: Purple Goldfish . . an update
  • Two for Tuesday: Marketing with Meaning and PR 2.0
  • PROJECT PURPLE GOLDFISH
  • MISSING: Have you seen me?
  • PR Workbench

• Recent Comments

  	Paul Williams on YouTube Video for ‘Marke…
  	babacita on YouTube Video for ‘Marke…
  	Kris Spurley on YouTube Video for ‘Marke…
  	Stew Leonard’s… on Top 10 Reasons why Stew Leonar…
  	One Curly Fry and Ca… on ‘The Gift’
  	Think of the Purple … on Where is the lagniappe in your…
  	Two for Tuesday: Mar… on ‘The Gift’
  	Two for Tuesday: Mar… on Entering the Statusphere
  	Tweets that mention … on PROJECT PURPLE GOLDFISH
  	Rob Gallo on MISSING: Have you seen me…

• Twitter: @9INCHmarketing

  • RT @customerthink Yes, Virginia, There Is A Return On Customer Experience Investments http://bt.io/ESwX 7 minutes ago
  • RT @tweetmeme Lexus gets inducted into the Purple Goldfish Project Hall of Fame http://is.gd/77TzF 13 hours ago
  • RT @tweetmeme Prelude to the Jingle Off: Brother vs. Brother in Law http://tinyurl.com/yak6pzh 13 hours ago
  • RT @tweetmeme Marketing Edge Podcast – ‘How Purple Can Make You Successful’ http://bit.ly/c3Mprw 13 hours ago
  • RT @tweetmeme eBook ‘In Search of Your Purple Goldfish’ http://tinyurl.com/y9wee38 13 hours ago

• Blogroll

  • 9 INCH MARKETING
  • Beyond Madison Avenue
  • Big Fat Marketing Blog
  • Brand Autopsy
  • Church of the Customer
  • Conversation Agent
  • Drew’s Marketing Minute
  • Drifty\’s Wings
  • Duct Tape Marketing
  • Experiential Marketing 2.0
  • EYECUBE
  • Groundswell
  • Harte of Marketing
  • Influential Marketing
  • Jaffe Juice
  • Junta42
  • Logic + Emotion
  • Managing the Gray
  • Marketing Pilgrim
  • Marketing Profs
  • Marketing with Meaning
  • Micro Persuasion
  • Never Eat Alone
  • PR 2.0
  • PR Workbench
  • PR-Squared
  • RepMan
  • Seth Godin’s Blog
  • Social Media Explorer
  • Sports Marketing & PR Roundup
  • Sports Marketing Guy
  • Synergy 101
  • Viral Garden
  • Weather Pattern
  • [Chris Brogan]

• Pages

  • AUTHOR
  • 9″ AXIOMS
  • ABOUT 9″
  • DISCLAIMER

• Calendar

  February 2010

  M	T	W	T	F	S	S
  « Dec
  1	2	3	4	5	6	7
  8	9	10	11	12	13	14
  15	16	17	18	19	20	21
  22	23	24	25	26	27	28

• Greatest HIts: Top 9" Posts

  • 9" AXIOMS
  • To interrupt or to entice . . . that is the question? Push vs. Pull marketing
  • 50 marketing axioms
  • Is Value the New Black?
  • NLP in marketing and the power of VAK
  • 'Dollars and sense'
  • Allstate challenges GEICO to a SAVINGS showdown
  • Differentiate . . . do it or die
  • Top 10 Reasons why Stew Leonard's gets an 'attaboy'

• Categories

  • 2 For Tuesday – Sharp Points
  • 9 inch axiom
  • Advertising
  • Attaboy = New Rope
  • Experiential Marketing
  • Grassroots
  • Inbound Marketing
  • integrated marketing
  • Integration
  • Lagniappe
  • Meaningful Relevance
  • Online
  • PR Stunts
  • Product Launches
  • Retail Promotions
  • Sampling
  • Social Media
  • sponsorship activation
  • Word of Mouth

• Archives

  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008

• Creative Commons

  

Blog at WordPress.com.

Theme: Vigilance by The Theme Foundry