Non-Melting Ice Cream . . . Oxymoron or Innovation?

9 inch axiom – Innovation

‘Innovation needs to be real and not just clever labeling.  You can’t make chicken salad out of chicken sh*%’

Cold Stone Creamery introduces non-melting ice cream.  Wait a second . . . non-melting ice cream.  Isn’t that an oxymoron?

Like the late George Carlin I’m a huge fan of oxymorons. Therefore, here is my first annual, partially complete list of oxymorons:

Authentic Reproduction

Crash Landing

Exact Estimate

Deafening Silence

Friendly Argument

Honest Crook

Modern History

Jumbo Shrimp

Long Shorts

Loud Whisper

Same Difference

Tentative Decision

Relaxation Exercise

Pretty Ugly

Working Vacation

Back to non-melting ice cream or . . . pudding ice cream

Isn’t the fun of ice cream in the fact that it melts?  The mess is part of the experience.  The older you get the better you get at controlling the mess.  The parent angle aside, I don’t know how excited I’m going to get over pudding in a cone.

The ultimate factor will be taste and consistency.  I’ll be interested to see if Jell-o ice cream catches on.  This seems more like a gimmick aimed at parents, than real innovation.  Time will only tell . . . or as they say, ‘The proof will be in the pudding”.

Today’s Lagniappe  (a little something extra) – An etymology and some trivia

Etymology on the word ‘oxymoron’ – the origin of the word ‘oxymornon’ is guess what . . . an oxymoron.  The term Oxymoron originates from the Greek oxy (“sharp” or “pointed”) and moros (“dull”). 

Trivia about the brand Jell-o:

- the patent for powdered gelatin was filed in the 1840′s

- Jello like other brands such as Kleenex, Aspirin, Q-Tip, Coke and Band-Aid has seen its name become a generic term for the product.

- everyone thinks Bill Cosby as a comedic spokesperson when they think Jell-o pudding.  Turns out that legendary comedian Jack Benny  was a pitchman for the brand back in the 1930′s.

First time seeing 9 inches?  Click here to subscribe via e-mail to the blog