What is integrated marketing all about?
June 27, 2009
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I had the opportunity to be a guest on Tom Cosentino’s
Blog Talk Radio show yesterday. Click on the microphone above to have a listen to the half hour show. We discussed experiential marketing and the importance of taking an integrated approach.
The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience.
The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.Theme: Vigilance by The Theme Foundry.
