What is integrated marketing all about?
June 27, 2009
I had the opportunity to be a guest on Tom Cosentino’s 
Blog Talk Radio show yesterday. Click on the microphone above to have a listen to the half hour show. We discussed experiential marketing and the importance of taking an integrated approach.
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The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience.
The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.
