Drew’s brilliant idea
I had the opportunity to read Drew McLellan’s latest post on Drew’s Marketing Minute. Drew was offering the following idea:
You know those cheesy air fresheners that people hang off their rear view mirror in the shape of a pine tree or a piece of fruit?
Why not let people personalize them with family photos like they do with credit cards? Maybe someone like Snapfish could work on this idea a bit?
Who wouldn’t be happier with a picture of the grandbaby dangling from the mirror and smelling piney fresh?
That’s it. Just that random idea. If you make a million, you owe me a cup of coffee or something.
I feel a little like Bill Blazejowski from the movie Night Shift. “This is Bill. Idea to eliminate garbage: edible paper. You
see, you eat it, it’s gone. Eat it, it’s out of there!”
(If you haven’t see it…rent it. Hysterical.)
I decided to have some fun with Drew’s idea (which by the way I think is a great one). Every great new product needs one thing . . . a prototype:
If you haven’t had the opportunity to check out Drew’s blog, do yourself a favor and check it out. I really enjoy Drew’s take on marketing. His posts relate to everyday situations and he also make a point of trying to share actionable steps.
Today’s Lagniappe – I had the privilege of writing a guest post on Drew’s blog a couple of months ago on the topic of ‘lagniappe’.
The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience.
The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.
