Integrated Marketing Litmus Test: The Right3
9 INCH AXIOM: MEANINGFUL RELEVANCE
‘To be meaningfully relevant, you need to hit the right person in the right place at the right time’
I put together a Venn diagram of the Right3. I think the Right3 is the ultimate litmus test for an integrated marketing plan.
Do you agree? . . . . Is it too simplistic?
Today’s Lagniappe (a little something extra)
The origin of the Venn diagram dates back to 1880. John Venn was a fellow at Cambridge when he wrote a paper entitled “On the Diagrammatic and Mechanical Representation of Propositions and Reasonings” which appeared in the “Philosophical Magazine and Journal of Science”. John would have to wait almost another 40 years before the term “Venn diagram” itself was first used by Clarence Irving Lewis in his book “A Survey of Symbolic Logic”.
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The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience.
The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.
Stan- I think The Right Three is a little simplistic. What about the Right Offer? I can put The Right Three in a room and I am not going to necessarily “make a sale” unless the offer (what I am selling at the price I am selling it) is compelling to the target audience.
Good point David. I guess this assumes you have the right product and the right idea to support your integrated plan.
Thanks Rick. I’m really enjoying the new site for the ‘EYECUBE’ blog at http://rickliebling.com