Entering the Statusphere
I had the opportunity to attend the Bulldog Reporter’s Media Relations Summit in NYC today. A highlight was the privilege of hearing Brian Solis speak and share his insights on social media. One of items that Brian shared really caught my attention. He spoke of how social media tools such as LinkedIn, Facebook and the rising star Twitter have all leveraged the concept of updating your ‘status’. He defined this new facet of the web as the ‘statusphere’.
Here is a further definition from Brian:
I define the statusphere as the new ecosystem for sharing, discovering, and publishing updates and micro-sized content that reverberates throughout social networks and syndicated profiles, resulting in a formidable network effect of movement and response. It is the digital curation of relevant content that binds us contextually and through the statusphere we can connect directly to existing contacts, reach new people, and also forge new friendships through the friends of friends effect (FoFs) in the process.
Brilliant catchphrase by Brian. In my humble opinion I believe the ‘statusphere’ isn’t a fad. Twitter and the update options on other social networking sites are here to stay. Figure how to leverage them to your benefit.
Today’s Lagniappe (a little something extra) – I had an opportunity to catch up briefly with Brian. He could not have been nicer. Brian is at the forefront of social media and in particular how it can be leveraged in Public Relations. His blog is a must read at PR 2.0 and he just released a book called Putting the Public Back into Public Relations.
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The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience.
The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.
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