With Al Ries he co-authored the industry classic, Positioning:
The Battle for Your Mind, which was published in 1980. In 1985 he and Al Ries wrote a second best-selling book entitled Marketing Warfare. Positioning and Marketing Warfare are now published in 14 languages. In 1988 Bottom-Up-Marketing was published. In 1993 their book, The 22 Immutable Laws
of Marketing became the marketing bible. It outlined the basic reasons why marketing programs succeed or fail in the competitive nineties. Jack Trout closed the circle with the sequel to Positioning in 1995. Entitled The New Positioning it takes the world’s No. 1 business strategy to a new level. It became a Business Week best seller and has already been translated into 16 languages. This was followed by The Power of Simplicity – A Management Guide To Cutting Through the Nonsense And Doing Things Right. Then it was Differentiate or Die – Survival in Our Era of Killer Competition which presented the keys to survival in a killer global economy. This has also become a best seller.

His latest books are entitled Big Brands Big Trouble and The Genie’s Wisdom. They explain why the marketing process is so important for senior management to learn and practice.