IF . . . part deux
9 Inch Axiom: Feedback
‘Don’t ask for feedback unless you are willing to act upon it with an eye towards continuous improvement’
Two weeks ago I officially launched the 9 INCH MARKETING blog. I decided to make a short video to commemorate the occasion. What resulted was an adaptation of my favorite poem ‘IF’ by Rudyard Kipling. It was a statement piece to introduce the principles of 9 INCH MARKETING.
I then reached out to my network asking for a favor. The ask was threefold:
- feedback on the video
- check out the blog
- tell a friend . . . or three hundred
The response was great and I received some tough love on how to improve the video. I took the feedback to heart with an eye towards raising the bar. Here is the result:
I still think there is room for improvement. The video can be crisper, the music could be mixed better and I need some talent for the voice over. But as a wise man once asked me, ”How do you eat an elephant?” His answer was “One bite at a time”.
Stayed tuned for upcoming versions.
Today’s Lagniappe – They call Super Bowl Sunday the most ‘unhealthy’ day of the year. It is estimated that there are one billion __________ consumed on the day. The answer is America’s #1 appetizer otherwise known as ‘buffalo wings’. Why Buffalo and not just good ol’ chicken wings?
It’s no trivial thing that a city on the shore of Lake Erie gave the world ‘Buffalo’ wings. It was concoction born of — what else? — a hungry bar patron. The story goes that Anchor Bar owner Teressa Bellissimo first deep fried the wings and dunked them in hot sauce on a Friday night in 1964 to satisfy her son’s hungry friends who dropped in at the Main Street establishment. Until then, the wings were usually used for the stock pot.
Chicken links – Check out this video on the shortage of chicken wings which has resulted in a spike in prices. Evidently it has many crying fowl.
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The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience.
The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.







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