‘IF’
9 inch axiom: The Brain and the Heart
‘IF you can appeal to logic and emotion and treat them equally the same’
They say (whoever ‘they’ are) that “IF” is the middle word of LIFE. IF is also by far my favorite poem. Written by ‘Joseph’ Rudyard Kipling in 1895 in it remains something I reread from time to time. Average ‘Joe’ Kipling won the Nobel Prize in 1907. If (no pun intended) you are not familiar with the poem, click here for a recital by Dennis Hopper. It was my inspiration for the following 2 minute video to officially launch the 9 INCH MARKETING blog. Click on the book below:
Be interested to hear your comments on the video.
Today’s Lagniappe: Kipling is also the author of a short story that was adapted for the screen. If you have never checked out ‘The Man Who Would Be King’ put it on your Netflix. It is set in India and stars Sean Connery & Michael Caine. Pure genius.
The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience.
The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.
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