The RIGHT3
9 inch axiom: Meaningful relevance
‘To be meaningfully relevant, you need to hit the right person in the right place at the right time’
Fact: The average JOE gets exposed to up to 3,000 commercial messages a day
Woof – that’s a ton of messages assaulting your grey matter. Effective marketing needs to cut through the clutter to reach the heart. How do you become meaningfully relevant? You need to hit the RIGHT3:
Painfully Obvious Solution: You need to hit the right people in the right place at the right time.
I don’t think anyone is going to hand me a Nobel Prize for this concept. That said – I have to say that I’d be hard pressed to come up with a better litmus test for marketing solutions. Your thoughts?
Today’s Lagniappe – This could be a great case study for sensory marketing. Check out this post from The Gothamist. Evidently the smell of maple syrup has made its way back to New York City. Seriously funny stuff as no one seems to know the origin of the smell. The syrupy smells have been spotted sniffed various times over the last 3 years. I thought it was hoax until I checked out this article in The New York Times. Somewhere me thinks Mr. & Mrs. Butterworth are having a good ol’ chuckle.
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The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience.
The aim of 9 INCH MARKETING is to examine that journey. We'll explore 'how to' bridge the gap between traditional and social media by taking a sensory approach to integrated marketing.
just a thought….
http://wcbstv.com/local/strange.lights.ufo.2.901376.html
UFO lights in Morristown, NJ spotted yesterday as well. Now, I don’t know a whole lot about wind patterns or previous smell reports so I can’t back this correlation up but isn’t it a bit odd that the smell and the UFO’s happen on the same day?
That can’t be good right?! Maybe they are masking something terrible in the air with a smell they know we all like, or maybe they just love pancakes….
Strange things are afoot in the Garden State. Coincidence – I think not.